もったいないワタシの売り方
TOP ＞ ビジネス・経営・マーケティング ＞ もったいないワタシの売り方
書籍詳細
著者
永澤仁
コード
9784828417387
カテゴリ
ビジネス・経営・マーケティング
発売日
2014/1/1
本体価格
1,500円＋税
ページ数
208ページ
サイズ
四六ソフト
内容
セブン-イレブン「近くて便利」のコンセプト構築からビジュアルの展開までを手掛ける気鋭のクリエイティブディレクターによる、自らの事例をもとにした「おもしろいのに、役に立つ」ビジネス書。受賞国内外100以上、競合プレゼン3年半無敗! キリン氷結、バイク王をジャンプアップさせた歴戦の広告屋が、誰でもすぐ使える「モノ」「コト」「ヒト」の伝え方、売り方を大公開!「伝える」アイデアを、悩める「アナタ」に語りかける「マーケティング&ブランディング」真実の実践テクニックが満載。
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